Audi Centre in top gear as it joins 2,000-mile electric charge challenge | Audi Centre South Dublin

Audi Centre in top gear as it joins 2,000-mile electric charge challenge

Monday, 14th May 2018

Audi Centre puts its green creds to the fore as part of major fundraising initiative.

Audi Centre has weighed in to support a major fundraising challenge that will see a relay of electric vehicles travel more than 2,000 miles to destinations across Ireland and the UK.

The carbon-neutral challenge is part of an exciting initiative developed by owner Lookers plc, one of the largest retailers in the UK and the Ireland, and all 155 of the group’s franchised dealerships are taking part.

The Lookers Electric Charge kicked off at Audi Centre’s state-of-the-art €20 million showroom in Sandyford before setting off for Northern Ireland to visit Charles Hurst’s network of dealerships. From Belfast, the Electric Charge relay will move across the Irish Sea to Scotland, travelling across Britain before it finally reaches Eastbourne in October.

Audi Centre’s – already Ireland’s greenest and largest car showroom – joins the group-wide initiative which is now going one step further in its commitment to the environment, where plans to adopt areas of woodland along the route are already under way. Carbon credits will also be purchased to ensure that the environmental target of completing the challenge carbon neutral is achieved.

Donal Duggan - Audi Centre
Donal Duggan, Head of Business at Audi Centre.

A range of fundraising activities are planned across the 2,000-mile route, from carbon neutral days and green energy workshops to test drive events and golf days.

As well as promoting the work of automotive industry charity Ben, the Electric Charge initiative provides the company with an opportunity to promote its growing range of in-demand electric cars and drive the conversation around the positive impact they make on the environment and how they can be used to help governments reach environmental targets quickly.

A total of 180 Lookers outlets will be visited as part of the initiative including the Electrification Suite at Jaguar’s Castle Bromwich facility and Ford’s iconic factory in Dagenham.

While in London, the Electric Charge will also hold the ultimate showdown between electric car and bike in a first-to-the-finish race across the city.

Donal Duggan, Head of Business at Audi Centre, said:

“Already at the forefront of energy-efficiency, sustainability and innovation, this significant fundraising initiative will help to drive the conversation and debate around technology and showcase the amazing range of next-generation electric vehicles which are already here and ready to make a real impact on the environment.”

The relay will include a number of fully electric vehicles from Lookers’ wide range, including the Nissan e-NV200 electric van, the electric Hyundai Ionic and the soon-to-be-released Jaguar I-PACE, which is being previewed by Lookers Jaguar at the London Motor Show.

Belfast-based Charles Hurst, which is part of the UK car giant Lookers plc, opened the new Audi showroom in Sandyford last year.


For information and updates on the Electric Charge challenge, visit or follow the hashtag #LookersEC4Ben.